Expert Usability Review
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The idea behind "Discount usability methods, " like Expert reviews (a. k. a. heuristic evaluations), is that it is better to uncover some usability issues early--even if you don't have the time or budget to test actual users. Despite the rise of cheaper and faster (and even un-moderated) usability testing methods, it still takes a considerable amount of effort to conduct a usability test. If an expert can inspect an interface and uncover many of the problems users would encounter in less time and for less cost, then why not exploit this method? Food for thought: An Expert Review will uncover many issues: Usually all of the top ten most common usability issues and most ( around 75%) of the 20 most common issues are discovered using this technique. An Expert Review will miss some issues: There is really no substitute for a real user performing real tasks in a real environment. We like to think of an Expert Review like an appetizer to a gourmet meal. They provide a quick insight and provide a tasty preview of savory bits of user-centered information.
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I'm on a mission to create more user experience professionals. Perhaps you'd like a job in user experience. Or maybe you already work in the field but you've never had any formal training. Or maybe you want to improve your skills in one specific area, like usability testing or expert reviews. I've turned thousands of people into user experience designers and researchers and now you can join their ranks by taking my courses on Udemy. You're probably curious about my background. At 18, I appeared as an extra in the film "Quadrophenia" alongside Sting and Ray Winstone. Despite a critically-acclaimed performance lasting 5 seconds, follow-up offers from Hollywood failed to arrive so I turned to psychology where I gained a BSc and a PhD. Since 1989 I've worked in the fields of human factors, usability and user experience and I've published three books on usability. I'm now a User Experience Strategist at Userfocus, a consultancy specialising in user experience. I'm also an Associate Fellow of the British Psychological Society, a Chartered Psychologist and a member of the User Experience Professionals Association.
The conclusion that Fu, Salvendy and Turley (2002) came up with is that the most effective approach is to integrate both expert reviews and usability testing at different times in the design process. Their analysis indicates that an expert review is best applied first or early in the design process. Once these issues have been resolved, usability testing can be used to focus on the higher-level issues that may be missed in the course of an expert review. Their research also indicated that if: The scope of changes are minimal, e. layout changes, an expert review is likely to suffice. The scope of changes are extensive and/or complex, e. substantial information architecture changes, then usability testing with representative users becomes increasingly important. How should I evaluate my website? Well it depends. Here are a few parameters that should help guide your decision on the best way to evaluate your product or service. Expert usability reviews and (remote or on-site) usability testing are likely to highlight different (types of) issues Combining techniques is likely to increase the number of issues found Expert usability reviews only work well when: a) Specialists do them b) Limited domain expertise is required to complete the tasks to be assessed c) You already have internal buy-in to fix the issues highlighted by the report.